Case Study

ikala Strong


ikala is a Hawaiian-inspired lifestyle brand that incorporates health & wellness. ikala is found inside a CrossFit gym in Fremont, CA. It includes Physical Therapy, CrossFit of Fremont, workout classes, apparel, and a strong community centered around the Hawaiian values of family and striving to reach the highest.

  • Brand Strategy
  • Brand Identity
  • Web Design & Development
  • SEO
  • Video & Photo Production


ikala needed a website that shows the gym, Crossfit of Fremont, and physical therapy.

  • Direct users to signup for a gym program
  • Educate people on physical therapy and services offered
  • Serve as a workout hub for CrossFit members


Typo Design Studio headed the branding side of the project by naming the company, providing brand strategy for a base, and then creating a visual identity that allows the brand to stand out and show off its Hawaiian roots.

The gym BEFORE


When building a new brand it's essential to get content that matches the new strategy and visual identity. We helped shoot some of the gym's events to help capture the energy and experience from being in the gym